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Introducing Benchmarq Insurance: New Name, Same Trusted Team

  • Writer: Sarah Bennett
    Sarah Bennett
  • Nov 10, 2025
  • 3 min read

Updated: Feb 4

After almost 15 years as the Dan Cheek Allstate Agency, I’m excited to share that we’re moving forward with a refreshed personal brand: Benchmarq Insurance.


Why the Name Change?


Over the years, our agency has continued to grow. We wanted a name that reflects the level of care, professionalism, and commitment we bring to every interaction. It also represents our scope across Arkansas and the surrounding states we serve. Benchmarq represents our goal: to be the benchmark for personalized insurance service in Northwest Arkansas and beyond.


What Remains the Same?


Here’s what won’t change:


  • ✅ Your existing Allstate policies. We are still an Allstate agency.

  • ✅ Our same friendly staff and familiar office.

  • ✅ The billing and service processes you already know.

  • ✅ The personal, attentive care you’ve always received.


This update is simply a new name for the same agency you already know and trust.


Our Mission


Our mission remains the same — to protect what matters most with exceptional service and a neighborly approach. Whether you’re reviewing your coverage, adding a new policy, or just need to talk through options, we’re here to help.


A Commitment to Community


At Benchmarq Insurance, we believe in the importance of community. We’ve been proud to serve our Northwest Arkansas community for nearly two decades. This commitment drives us to provide personalized coverage and peace of mind. We understand the unique needs of families and individuals in our area, and we strive to meet those needs with care and dedication.


Personalized Insurance Solutions


Insurance can be overwhelming. That’s why we focus on providing tailored solutions for each client. We take the time to understand your specific circumstances and offer options that fit your lifestyle. Our goal is to ensure you feel secure and informed about your coverage.


Why Choose Benchmarq Insurance?


Choosing the right insurance partner is crucial. Here are a few reasons to consider Benchmarq Insurance:


  • Local Expertise: We know the ins and outs of insurance in our region. Our team is familiar with the specific challenges and opportunities that families and individuals face in Arkansas, Oklahoma, Missouri, and Texas.

  • Family-Owned Approach: As a family-owned agency, we treat our clients like family. You can expect warm, friendly service and a genuine commitment to your well-being.


  • Comprehensive Coverage Options: We offer a wide range of insurance products, from auto and home to life and health insurance. Whatever your needs, we have a solution for you.


Your Trust is Our Priority


Trust is the foundation of our relationship with clients. We understand that insurance is a significant investment. That’s why we work hard to earn and maintain your trust. Our team is always available to answer questions and provide guidance.


Looking Ahead


As we move forward under the Benchmarq Insurance name, we are excited about the future. We will continue to innovate and improve our services. Our commitment to you remains unwavering. We are here to support you every step of the way.


Thank you for allowing us to serve our Northwest Arkansas community for nearly two decades. We’re proud to continue that tradition under our new name. Welcome to Benchmarq Insurance!


Connect with Us


If you have any questions or need assistance, don’t hesitate to reach out. We’re here to help you navigate your insurance needs. Let’s work together to protect what matters most to you.



We look forward to continuing our journey with you as your trusted insurance partner!

 
 
 

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